AEG is a worldwide leading company in household appliances for domestic use.
In 2011, AEG was looking for a social media agency to support its online marketing. Timm & Pimm started out maintaining AEG’s social media channels, but the collaboration would soon grow. AEG requested us to also handle all online marketing efforts and couple them with offline campaigns and events. The main challenge? To make AEG a top 3 preferred brand in household appliances. In January 2016, the goal was added to make AEG kitchen appliances top-of-mind.
This broad-ranging challenge requires a versatile approach and expands and diversifies our activities from 2011 onwards, with offline events, video productions, influencer marketing and brand ambassadors. The Taking Taste Further concept is a good example of our 360° approach. We bring AEG’s kitchen equipment to a specific audience’s attention with in house video productions, the engagement of influencers and through cooking workshops during the Taste of Amsterdam food festival. The input of AEG International is effectively translated into locally relevant content that appeals to the Dutch consumer. All our content is brought to the relevant audience(s) through targeted advertising.
- Video productions 16
- Video views 4,794,000
- Organic reach (2016) 1.3 million
- Paid reach (2016) 20.9 million
Combining online and offline marketing, we make the AEG brand stronger. AEG’s participation in the annual Taste of Amsterdam festival – of which it is the main sponsor – has significantly increased the visibility of AEG kitchen appliances and reinforced its position as a preferred brand.
“Timm & Pimm really takes care of everything while keeping in sync with the overall process. They quickly established a sense for what our brand stands for, so I did not have to worry about safeguarding our brand identity. In addition to their rapport with the team, I also consider their versatility a big plus. To illustrate: they set up our inspirational blog takingtastefurther.nl and they handle a of our social community management. They also work with us on strategic plans for events like Taste of Amsterdam and the cooperation with brand ambassadors.
– Marsha Vis, Consumer Activation Manager