DeOnlineDrogist.nl is the largest online drugstore in The Netherlands.
Challenge & approach
In February 2017, following disappointing results on social media, DeOnlineDrogist.nl contacted us. They were looking for an agency capable of generating traffic from social media to their web shop and to improve the online results (especially the cost-per-acquisition) based on a tightly formulated strategy.
Online performance is paramount for DeOnlineDrogist.nl. We modified their channels to make the results measurable. Although ‘conversion’ is the most important pillar in the strategy, we do not focus all our content on that one particular indicator; by maintaining an alternating mix of branding, engagement and conversion, we ensure that DeOnlineDrogist.nl is top-of-mind with the consumer. This way we grow its vibrant community ever further.
- Cost per purchase -88%
- Reach +95,77%
- Purchases from facebook +2578%
- Campaigns 200
The most important objective – the cost per purchase from the web shop – was met soon after we had started. Using our relevancy model for advertising we increased the range significantly within a few months. By continuously analyzing and optimizing our content and advertising, we continue to reduce the cost-per-acquisition. This are the results sinds our start in may 2017, compared to the same period in 2016.
Social media was a side issue for us, until we started working with Timm & Pimm. By setting clear goals and a well thought out strategy, they showed us what impact a strong social media channel can have. Working together with Timm & Pimm is pleasant, relaxed and they always make time if we want to pick up on the latest news. Very nice to cooperate with such a flexible, knowledgeable company.
– Adrianne Tuk, Online Marketeer