Chat with us, powered by LiveChat

RTL Live Entertainment

Arrow down

RTL Live Entertainment creates, develops and produces tailor made entertainment events.

Challenge & Approach


Within RTL, online marketing had long been playing second fiddle to television. At the end of 2015, the production company asked us to help build and expand its digital division with the overarching objective to boost the online sale of tickets to large events.

RTL Live Entertainment has resigned itself to its role of content producer. Creating content takes little effort, but making results transparent has proven to be more difficult. By distributing content effectively and selectively among its target groups, we help RTL through the maze. Our marketing strategy outlines a clear path to achieving the online goals. For events such as Let’s Dance, Gabbers and Healthy Fest, we do not focus on conversion alone; through branding and engagement, we build a relationship with the fans.

 

Results


By measuring and optimizing our advertising continuously, we manage to connect with (potential) fans at increasingly lower costs. As a result, RTL can sell out its events on a lower budget. In other words: we achieve the maximum return on minimal online marketing expenses and still have a full house, literally!

The team

Denise Kooistra
Strategist & Advertising Specialist

Has no discipline. Until she arrives at the office. By cab.

Mijke de Vette
Strategist & Advertising Specialist

Doesn't like labels, but started one anyway. #REV

Maroussia van Ees
Designer

Loves to (photo)shop. Her designs are even more hardcore than her taste of music.

RTL Live Entertainment’s verdict


“Timm & Pimm has helped us to better identify the target audiences of our events. With new, valuable insights into the behavior of our audiences, we are now able to optimize our content resulting in a far more effective online marketing approach!”

– Joyce Mense, Marketing Manager

Other work

VPRO Training Public media corporation VPRO is recalcitrant, thought-provocative and creative. It combines intelligent entertainment and idiosyncratic journalism with explorative content and genuine curiosity.
Specsavers Social strategy & execution Specsavers Opticians has an international network of over 1700 shops, of which 118 are in the Netherlands
Sky Radio Consulting Sky Radio is the #1 non-stop music station in the Netherlands with the best hits by the biggest artists.