Client I The Wax Bar

Project name I First Wax Free

Impact I The Netherlands

Media I outdoor, buss promotions, Instagram, Facebook

Partners I

OBJECTIVE

Increase brand awareness of The Wax Bar, introduce a new audience (first-timers) to The Wax Bar with the promotion “First Wax Free”.

Brand awareness: buss advertising, outdoor (abri’s), social

Conversion: Facebook and Instagram

APPROACH

We created a campaign concept - #waxthoughts - as a basis for the on- and offline communication of the campaign First Wax Free.

The concept is based on insights gained via research. Using this concept, we straighten up three misconceptions:

Concept is focussed on normalizing waxing by showing people’s thoughts during waxing.

RESULTS