Client I The Wax Bar
Project name I First Wax Free
Impact I The Netherlands
Media I outdoor, buss promotions, Instagram, Facebook
Increase brand awareness of The Wax Bar, introduce a new audience (first-timers) to The Wax Bar with the promotion “First Wax Free”.
Brand awareness: buss advertising, outdoor (abri’s), social
Conversion: Facebook and Instagram
We created a campaign concept - #waxthoughts - as a basis for the on- and offline communication of the campaign First Wax Free.
The concept is based on insights gained via research. Using this concept, we straighten up three misconceptions:
Waxing is painful
It’s embarrassing to be naked
You have to grow your hair for a long time
Concept is focussed on normalizing waxing by showing people’s thoughts during waxing.
An estimate of > 1.000.000 offline impressions
> 175.000 online impressions
Conversion to reservation: 2,75%